Category Manager is responsible develop plans to increase market share and profitability of their specific product lines. Will be required to set goals, measure and report on them making adjustments as necessary. This individual is responsible for communicating the current performance of the category within the industry, the company, and by customer, to both Account Managers and company executives.
Working with various internal departments, set objectives / targets for the overall Category for the company by customer.
Continuously track and report the status of those goals to Executive Management team.
Share those goals with customers and provide status reports of those goals throughout the year.
Devise overall category strategies with goals to improve sales, reduce warranty returns and improve margins.
Continuously track and report the financial impact of these strategies to Senior Management.
Set category “tactics”, by customer to improve market share and work with Sales department on ways to effectively deliver those tactics to the field.
Recommending a product assortment - (Adds / Deletes / Adjustments to stocking levels) through internal category reviews.
Work with category-related departments to look for internal cost-saving initiatives to help improve margin performance
Work with Quality Assurance department to define internal and external training programs – Increase sales / Lower warranty returns / Improve market share
Develop customer-focused promotional programs – establish goals and provide senior management measurable metrics on the success of those programs. (ROI)
Work with Account Managers and key executives within the company to implement strategies / opportunities and aid them in translating those goals to the field level.
Play an active part in managing products during their entire life cycle - from introduction to completion – to ensure optimal sales results and inventory turns as it affects the company’s profitability.
Provide guidance to purchasing and production planning departments in their decisions on stocking levels from initial to sell-down
Prepare line review / gap analysis for Account Managers to present to customer as requested or as part of overall sales strategy.
Review monthly market share data for all customers, note changes and make recommendations on how to improve position in the market.
Work with Account Managers by preparing category “decks” as required by customer for presentation to their management team as part of their line review process
Review monthly warranty return numbers by customer, prepare analysis, and help develop programs with Quality Assurance department to reduce returns at the customer level.
Review retail price shops with Account Managers while making recommendations on areas to improve market share through competitive positioning and recommendations to improve profitability for the customer.
Knowing the competitive landscape in regards to both company’s and customer’s competitors, providing and maintaining competitive analysis and market trends as requested.
Work with Account Managers to understand potential stock adjustments in terms of size and timing with relation to customer contracts and obligations and their impact on company profitability.